CERTIFIED BRANDED CAREERCOM COACH (CBCC) TRAINING
Group Training via Teleseminar/Webinar (Meets
10 weeks via phone, 1.5 hrs each week)
Instructor: Deb Dib
Tuesdays, beginning October 26, 2010 (10-week
class) from...
12:00 pm - 1:30 pm Eastern/New York
11:00 am - 12:30 pm Central
10:00 am - 11:30 am Mountain
9:00 am - 10:30 am Pacific/California
Frequently Asked Questions About The Academies' 10-week CBCC Program
Certified Branded CareerCom (CBCC) Program,
in collaboration with Reach Personal Branding
Be among the first to become certified as an expert in Branded CareerCom! |
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Your clients need Branded CareerCom and a Branded CareerCom writer or coach!
To land today, your clients need to build an organic web of influence across multiple channels -- starting yesterday! To do this, most clients will need more than a resume writer or coach - they'll need a leading edge go-to resource with the training and talent to position them for this uncommon new world of careering.
YOU can be that trusted expert as a Certified Branded CareerCom Coach – in fact you can be among the first!
Highlights
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Shift from traditional career writing to the new trend of short-form branded writing demanded by today's social media communications and distracted, multitasking decision-makers. |
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Learn the writing secrets of Deb Dib, one of the most successful (and most highly compensated) writers in the industry today! |
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Add a new revenue stream! Go beyond resumes to provide the comprehensive oral and written CareerCom needed for job search and career management 2.0+. |
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Understand how personal brands, career brands, value propositions, and tag lines translate to turbocharge job seeker success. |
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Create compelling, branded value propositions and learn to infuse them across on- and off-line CareerCom, from Twitter bios to social media profiles to Twit-Fit ResumesTM, 10-Tweet Cover LettersTM, video scripting, 15- and 30-second pitches, and more! |
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When you register for the launch program, you'll be qualified to say — in perpetuity — "among the 1st in the world to earn the Certified Branded CareerCom Coach certification"! |
TWO Certifications for Price of ONE!
Those who complete the program will receive TWO certifications: The Academies’ Certified Branded CareerCom Coach PLUS the 360Reach Certification offered through Reach Personal Branding, the world’s leader in personal branding. You’ll also receive a listing on the Branded CareerCom Coaches web site to promote your credentials as a Certified Branded CareerCom Coach, rights to use the CBCC logo, and a beautiful certificate suitable for framing. To maintain the CBCC credential, every two years you will need to attend update training for $195 (cost is valid through December 2012).
Program Materials Included
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The Academies' renowned Comprehensive Resource Binder brimming with instruction, samples, forms, sales ideas, pricing strategies – in short, a CBCC business in a box |
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The Twitter Job Search Guide by co-authors Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib |
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Reach 360 Certification instructional materials |
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Practical tools, resources, and strategies you can use immediately with your clients |
FAQ's
What It Is!
Branded CareerCom is the cutting edge next generation of career communication in a Web 2.0+ world.
It’s today’s answer to perennially distracted decision-makers and recruiters need for speed. And it's the next generation of personal branding – linking the chemistry of personal branding to tangible ROI value that speaks clearly and quickly to employers.
What It Is Not!
Branded CareerCom is not a personal branding training program. Certified Branded CareerCom Coach is a program that takes personal branding into the next generation of careering – that of branded value as the foundation to success in a chaotic Web 2.0+ marketplace. We will discuss branding concepts, and provide 360 Reach certification training (with a CBCC focus) early in the course as a foundation to these pioneering concepts, but in-depth brand discovery will not be covered. We leave that to the experts at Reach Personal Branding and highly recommend their Certified Personal Brand Strategist training. It's the gold standard.
What does it do?
Branded CareerCom delivers a consistent power-packed core value message across multiple channels and documents – from the Web, to resumes and other career documents, to pitches, to video, and more – in the concise, magnetic short-form style increasingly preferred by busy hiring managers, recruiters, and networking contacts.
Why now?
Today the resume is no-longer a first strike document – by the time a recruiter or decision maker has seen the resume, they’ve already done a Google search, reviewed a Linked in Profile, checked FaceBook and Twitter, and more.
If your clients are not landing, it may be that they are relying on just a resume to make their mark.
Branded CareerCom fills the gap a resume alone can no longer fill – the gap between personal branding and on-line identity – with a fresh, new, critical communication strategy, and suite of documents and oral communication that traditional resumes can't meet.
It doesn't replace the resume, but it does rework it into a more powerful and streamlined document. More importantly, Branded CareerCom adds a new dimension to disseminating your clients' history, potential, and brand. This dimension will become more and more critical as the importance of the resume diminishes.
Logistics
We "meet" from the comfort of home/office via telephone bridge line for 10 weeks, for 1.5 hours each week. Total class hours are 15. The 10-week program allows you the time and framework to assimilate, practice and execute the new systems, strategies, and communication styles learned – in fact, you will be required to work with a client, or potential client, as you go through the course.
See our calendar or email Lyndsey Lehman at Lyndsey@JobSearchAcademy.com for upcoming dates and times.
Technology
No special computer technology is required, although it is highly recommended that you have a computer for downloading the course materials and receiving email. For your comfort, we recommend that you purchase a good quality telephone headset. You may want to use a telephone that is not dependent on a battery charge.
Time Commitment
In addition to class-time hours, you will likely need to spend between one to two hours each week for reading pre-class material. Participants from other certification programs report spending additional time implementing new coaching and marketing concepts learned in class (e.g., revising their web site to include job search coaching services; writing value statements to articulate the return-on-investment that coaching clients receive; setting aside "think" time to envision the direction they'd like to take their business, etc.) - and we expect this will be the case for the Certified Branded CareerCom Program as well.
Who Would Benefit
Resume writers, career coaches and career advisors and consultants wanting latest trends and insider secrets on how to provide oral and written CareerCom for job search and career management 2.0+.
Investment
Early Registration Investment is $2,197. To receive this investment price, you must register at least 3 weeks prior to the class start date. Email Lyndsey Lehman at Lyndsey@JobSearchAcademy.com for an early-bird coupon code to save $300 off of the full investment of $2,497. If registering less than three weeks in advance, investment is $2,497. Register here.
Monthly installment options include 4 monthly payments of $647 (first installment due at least three weeks in advance of course start date) - email Lyndsey Lehman at Lyndsey@JobSearchAcademy.com for an early-bird coupon code to save $300 off your first payment. For monthly installments when registering less than three weeks in advance of start date, call for details. Register here.
Get Academies Discounts on Reach Personal Branding Certifications
The Certified Branded CareerCom Coach program is a perfect complement to two certifications offered by Reach Personal Branding:
Join Us!
We hope this information is helpful and, of course, we encourage you to participate in training that will increase your knowledge of Branded CareerCom, boost your confidence in marketing and providing these services, and be of value to the clients you serve. We'd love to have you join us in the next program! For more information, contact Lyndsey Lehman: Lyndsey@JobSearchAcademy.com or 877.659.3769 x3.
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